About Yamamoto

It starts with an idea and a dream. In 1983, Gary Yamamoto Custom Baits was formed in Page, Arizona. If you know Gary like we do, you know his insatiable love for the sport of fishing is matched only by his obsession with producing the highest quality soft-plastic fishing lures. Yamamoto Baits are still made in Page, Arizona and still held to Gary’s exacting standards. Every material and recipe are perfectly consistent, and every bait is still inspected by hand. It’s a stringent and complicated process to produce baits like we do, but what you fish matters……